Who’s strategizing these full-page colorful China ads for American magazines? I’m struck by the sensibility – the Wall as raw, unspoiled, broken-down-&-dirty wildness, at odds with how 99.99% of folks will experience the Great Wall.
It’s like the eco-hiker sensibility, which is great, is the image. How we saw the Wall, with a hiking group, but very, very few visitors do. It’s great, though, we saw its wild sections, in snow, in autumn color. All the more power to Beijing Hikers. But since when is this China’s projected national image?Is the idea targeting the under-reached eco-traveler?
Finally this last ad struck me, as well — for the Waldorf Astoria 5-star hotel chain, featuring a pretty young (chaste?) Chinese couple. In a U.S. magazine. Is the idea reaching Chinese visitors to the U.S.? Or is it that gorgeous Chinese models are the thing now in America? –How ironic that would be!! — since in China the models are more often than not blue-eyed blondes!!
Has a slim, sexy, doe-eyed young chinese couple become America’s new norm for chic, jet-set cool? I’m struck. I’m intrigued. I’m mystified.
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