China Chic in U.S. Magazine Ads

Who’s strategizing these full-page colorful China ads for American magazines? I’m struck by the sensibility – the Wall as raw, unspoiled, broken-down-&-dirty wildness, at odds with how 99.99% of folks will experience the Great Wall.

Trip on broken rocks at unrenovated Great Wall?

It’s like the eco-hiker sensibility, which is great, is the image. How we saw the Wall, with a hiking group, but very, very few visitors do. It’s great, though, we saw its wild sections, in snow, in autumn color. All the more power to Beijing Hikers. But since when is this China’s projected national image?Is the idea targeting the under-reached eco-traveler?

This ad also struck me – in a U.S. magazine, a full page ad for Moutai from Guizhou. Well, good. Never saw this before.

Brave enough to drink it?

Finally this last ad struck me, as well — for the Waldorf Astoria 5-star hotel chain, featuring a pretty young (chaste?) Chinese couple. In a U.S. magazine. Is the idea reaching Chinese visitors to the U.S.? Or is it that gorgeous Chinese models are the thing now in America? –How ironic that would be!!  — since in China the models are more often than not blue-eyed blondes!!

Be global chic: Be young, beautiful & Chinese.

Has a slim, sexy, doe-eyed young chinese couple become America’s new norm for chic, jet-set cool? I’m struck. I’m intrigued. I’m mystified.

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One comment on “China Chic in U.S. Magazine Ads

  1. […] China Chic in U.S. Magazine Ads (coplansinchina.com) […]

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